Privacy Policy

1. Data we collect

Identification and contact data you provide in forms and calculators: name, email, phone/WhatsApp (optional), company, role, country, and sector.

Answers to the self-assessments (BRASA Maturity Index™ and Pulso 360™) and the challenge or message you share.

Browsing data via analytics cookies (Google Analytics 4), only if you consent: pages visited, approximate device, and visit source (UTM parameters). We do not collect special categories of data.

2. Purposes and legal basis

To send you your diagnostic report and respond to your requests — basis: fulfilling your request and your consent.

To contact you for B2B commercial purposes related to our services — basis: your consent and/or legitimate interest in the professional relationship.

To measure and improve the site via analytics — basis: your consent (cookies).

We do not make automated decisions with legal effects on you.

3. Cookies and analytics

We use essential cookies (needed for the site to work) and analytics cookies (Google Analytics 4). Analytics cookies are only enabled if you accept them in the cookie banner; you can reject them without losing access to the site, and change your choice by clearing your browser data.

4. Who we share your data with

We do not sell your data. It is processed, on our behalf and under contract, only by technology providers that serve us (hosting, email, and meeting scheduling). These providers do not read or use your data for their own purposes and comply with the required data protection regulations.

5. Retention

We keep your data while a legitimate business relationship or interest exists, or until you request deletion or withdraw consent. Lead data is periodically purged when no longer needed.

6. International transfers

Some providers may host or process data outside Ecuador. In those cases we apply the safeguards required by applicable law to protect your data.

7. Your rights

You can exercise the following rights using the form at the bottom of this page. We will respond within the timeframes set by law.

• Access: know what data we hold about you.
• Rectification: correct inaccurate data.
• Deletion: request that we erase your data.
• Objection: object to a processing activity.
• Portability: receive your data in a structured format.
• Withdraw consent at any time.

8. Security

We apply reasonable technical and organizational measures: HTTPS encryption, access control, parameterized queries, and data minimization. No system is infallible, but we work to protect your information.

9. Minors

The site is aimed at professionals and companies; it is not intended for minors and we do not knowingly collect their data.

10. Changes and contact

We may update this notice; we will publish the current version on this page. For privacy inquiries or to exercise your rights, use the form at the bottom of this page. For U.S. residents, applicable state privacy rights may also apply.